The Tiffany & Co. Timeline (2024)


Tiffany & Co. unveils The Landmark at 57thStreet and Fifth Avenue.Featuring10floors of magnificence, it is filled withnever-before-seen creations, dazzling diamonds, exquisite gemsand custom works by the world’s most renowned artists.

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The reimagined setting for the legendary Tiffany Diamond is revealed to celebrate the grand reopening of The Landmark. The design draws inspiration from Jean Schlumberger's iconic Bird on a Rock brooch.


The Tiffany Lock collection debuts. The collection transforms an archival padlock motif into an audacious symbol of togetherness and inclusivity.

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Tiffany Knot is introduced. Its entwined ends form a knot that represents the power of connections between people.

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Signaling a bold new era of love, the Charles Tiffany Setting men’s engagement ring is introduced.

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Over USD $6.5 million is raised in support of The Nature Conservancy from the historic auction of a Patek Philippe Ref. 5711 Nautilus watch featuring a Tiffany Blue® dial.

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The ABOUT LOVE campaign starring Beyoncé and JAY-Z captures the beauty of love through time and all its dimensions.

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Tiffany & Co. launches theDiamondCraftJourney, becoming the first global luxury jeweler to share the countries where their newly sourced, individually registereddiamonds of .18 carats and larger arecrafted.


Tiffany’s first new engagement ring design in nearly a decade, the Tiffany True®, is introduced.

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Tiffany HardWear launches. Inspired by an archival Tiffany design, the collection embodies the power and edge of New York City.

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An icon for a new era, the Tiffany T collection debuts. It captures the courage, strength and optimism that Tiffany stands for.

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Tiffany works with Pantone® to create “1837 Blue” in honor of the iconic Tiffany Blue® hue.

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The Tiffany & Co. Foundation is established, solidifying a commitment to supportingthe world’s most treasured seascapes and landscapes. The Foundation has awarded over USD $100 million in grants since.

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Tiffany silversmiths begin crafting the US OPEN® trophies for the United States Tennis Association®. Today, the House is responsible for the craftsmanship of five separate tennis awards for the US OPEN®, held in New York every year.

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Paloma Picasso’s first Tiffany collection launches. Inspired by the graffiti on New York City buildings during the’70s, the Paloma’s Graffiti collection reimagines the street art form as jewelry.

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John Loring is appointed Design Director. He shapes Tiffany’s design legacy for the next 40 years.

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Tiffany is commissioned to create the NBA Championship Trophy. It stands two feet tall and weighs approximately 16 pounds.

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Tiffany introduces the gemstone tsavorite and names it in honor of Tsavo National Park near the border of Kenya and Tanzania, where it was discovered.

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Elsa Peretti joins Tiffany and revolutionizes jewelry design with her sculptural aesthetic and modern sensibility, as exemplified by her iconic Bone cuff. Under Peretti’s direction, sterling silver attains a glamorous new status; and her Diamonds by the Yard® collection introduces diamond jewelry that can be worn every day.

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Tiffany introduces tanzanite, a gemstone discovered in the foothills of Mount Kilimanjaro. To this day, it remains the only gemstone that can be found in just one country: Tanzania.

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Tiffany crafts the Vince Lombardi Trophy® for the first NFL® Super Bowl®. It weighs in at seven pounds.


The Return to Tiffany® key ring debuts. Each one sold was assigned a serial number and registered so that if lost, it could be returned to the Tiffany flagship store on Fifth Avenue and reunited with its owner. The iconic design goes on to inspire one of Tiffany’s best-selling collections worldwide.

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Tiffany makes its cinematic debut in the iconicBreakfast at Tiffany’s, which stars Audrey Hepburn®. An instant Hollywood classic, it is the first movie ever filmed at Tiffany’s flagship store, followed bySleepless in Seattle(1993) andSweet Home Alabama(2002).

Audrey Hepburn®—Trademark and Likeness property of Sean Hepburn Ferrer and Luca Dotti—All Rights Reserved.

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Legendary designer Jean Schlumberger joins Tiffany, ushering in an unprecedented chapter of jewelry design. His lavish, whimsical designs are coveted for their imaginative use of diamonds and vivid gemstones.

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Gene Moore joins Tiffany and transforms the New York flagship store windows into magical mini-theaters of adventure, romance and wit. His creative collaborations with celebrated artists attract spectators from all over the world.

Photograph by Ricky Zehavi

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The Tiffany flagship store opens at the corner of 57th Street and Fifth Avenue, establishing the area as New York’s premier shopping destination.

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Dr. George F. Kunz introduces morganite to the American public and names it in honor of financier and philanthropist J.P. Morgan. Discovered in Madagascar, the gem is a rare pink to peach variety of beryl.

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The gem kunzite is discovered and named in honor of Tiffany’s Chief Gemologist, Dr. GeorgeF.Kunz. Tiffany is the first retailer to have a gemologist position on staff.

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Louis Comfort Tiffany, son of Charles Lewis Tiffany, becomes the company’s first official Design Director. An influential figure in the Art Nouveau movement, Louis Comfort Tiffany’s colorful, naturalistic aesthetic—as exemplified by the iconic “Wisteria” lamp—remains a major inspiration for Tiffany designers today.

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Charles Lewis Tiffany makes headlines when he purchases the French Crown Jewels. The jewels are placed in Tiffany designs and sold to America’s high society.


Charles Lewis Tiffany introduces the Tiffany® Setting, the engagement ring as we know it today. Flawlessly engineered, the six-prong setting is virtually hidden and allows the brilliant diamond to float above the band and into the light, resulting in a ring so beautiful it has been a symbol of the world’s greatest love stories for over 130 years.

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Tiffany redesigns the Great Seal of the United States. It appears on the dollar bill to this day and enables everyone to carry a Tiffany design in their wallets.

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Charles Lewis Tiffany purchases a 287.42-caratfancyyellowdiamond. Thefollowing year, it is cut to 128.54 carats and named the Tiffany Diamond, one of the world’slargest and finest fancy yellow diamondsto date.

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Tiffany & Co. starts manufacturing gold fashion jewelry designs, making luxury available to Americans.

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Tiffany introduces the Tiffany Timer, America’s first stopwatch.

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President Abraham Lincoln purchases a Tiffany seed pearl necklace and earrings for his wife, who wears them to the inaugural ball.

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Charles Lewis Tiffany unveils a nine-foot Atlas clock above the Tiffany store. Today, the clock still stands above the entrance of The Landmark at 57th Street and Fifth Avenue and is the oldest public clock in New York City.

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Tiffany is the first American company to institute the .925 sterling silver standard, which is later adopted by the United States.

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Tiffany becomes a renowned destination for diamonds when Charles Lewis Tiffany purchases the gemstones from European aristocrats and brings them back to the U.S., allowing the nation’s elite to purchase major jewels at home for the first time.

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Tiffany publishes the first direct mail catalogue in the U.S. and introduces Americans to luxury goods. Now known as the Blue BookCollection, it represents the pinnacle of the House’s jewelry portfolio.

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The first Tiffany store opens in New York City. The first day’s sales total is USD $4.98.

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The Tiffany & Co. Timeline (2024)


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